of Greater Santa Barbara


New Board Members Bring Personal Connections to Mission


Girls Inc. of Greater Santa Barbara welcomed three new members to its Board of Directors in the fall of 2021. These accomplished professionals bring to the organization impressive experiences in the legal, STEM, and HR fields, and strong personal connections to the Girls Inc. mission and vision. The new members were elected to their first year terms in August. See our full board

Samara Page

“The mission of Girls Inc. resonates with me because I was fortunate enough to benefit from a similar program when I was kid. That program helped shape me into who I am today. I’m honored to serve on the Board of Girls Inc. and to further the mission to inspire all girls to be Strong, Smart, and Bold.”

Samara Page is a new resident of Santa Barbara. She is a Human Resources professional and is Senior Director of Global Compensation with Decker Brands in Goleta. She holds a Bachelor’s in Business Management and a Master’s in Business Administration from University of Phoenix. Samara is eager to advocate for the protection, education, and empowerment of girls in the community.

Susan R. Lichtenstein

“Strong, smart, and bold should be our aspiration for all girls. As a mother and as someone who, over 40 years in the corporate and government workplaces, was often the only “girl” in the room, I know that girls are often taught the opposite. I am thrilled to help Girls Inc. teach our girls to take their places in the world with confidence, and to realize their dreams.”

Susan R. Lichtenstein has 40 years of boardroom and C-suite experience in a career that has spanned the corporate, government, legal, and professional communications arenas. She has served as Chief Legal Officer on the executive teams of three multinational public companies. Susan has twice answered the call to public service, working for both the Mayor of Chicago and the Governor of Illinois.

Most recently, Susan was Senior Vice President for Corporate Affairs and Chief Legal Officer of Hill-Rom Holdings, Inc., responsible for Hill-Rom’s government, public policy and legal affairs, corporate communications, and corporate support services. She held similar positions for Baxter International Inc., Ameritech Corporation, and Tellabs, Inc. Susan has served on the boards of numerous charitable organizations, including Rush University Medical Center and the Lyric Opera of Chicago.

Mark Heinrich

“I have raised three wonderful women and have seen the challenges that girls face growing up. I know that by supporting the mission of Girls Inc., to be Strong, Smart, and Bold, the next generation of women will be better prepared to excel in the world. I am honored to have the opportunity to be on the board and look forward to the challenges it brings.”

Mark Heinrich has been a product manager in the biotechnology sector for over 15 years and currently serves as senior product manager at Apeel Sciences in Goleta. He holds a master’s degree in chemical engineering from Colorado State University and a master’s in business administration from the University of Iowa. Mark has previously volunteered for United Way of Iowa and the YMCA.